The 4d1ye
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Kupemberera 45 makore muBrazil uye nemakore anopfuura 70 kubvira pakuvambwa kwayo, the Sony ndeimwe yemakongiresi makuru pasi rose uye zvakare ikambani inoyemurika, iri mumwe wevatungamiriri mukugadzirwa kwezvekutengesa uye zvemagetsi zvehunyanzvi; muvaraidzo, pamwe nekuva ane mukurumbira mune zvemari neinishuwarenzi masevhisi - asi muJapan chete.
Kunyangwe yanga ichipfuura nemunguva dzakaipa kubva pakatanga mireniyamu, kambani yakaona kukosha kwayo kwemusika kaviri mumakore mashanu apfuura, mushure mekudzoreredza kwemari kwakatangwa na Kazuo hirai, ikozvino CEO yekambani.
Nhasi iyo Sony yakanyorwa na Forbes nezve 105rd inonyanya kukosha kambani munyika - uye zvinhu zvose zvinongoita kuti zvive nani: muna 2018, maJapan inoda kumutsiridza mutsara wayo wemafoni, vachidzokera kunorwa mune imwe yemisika vanotyisa yepasi.
Aihwa Brasil, iyo kambani yagara ichitaura nezvezvigadzirwa shoma uye yemhando yepamusoro, asi izvo vashoma vanoziva ndezvokuti, pamberi pekubuda kwekambani, indasitiri yeJapan yakanga isina chikwereti chakawanda mumusika: zvigadzirwa kubva munyika zvakaonekwa seyemhando yakaderera, iyo Sony yakabatsira kuidzosera.
Asi wekupedzisira 70 makore vanodzivirira dzimwe nyaya dzakawanda, uye ndezvekuvaudza kuti tiri pano. Uyai?
Nheyo uye zita 2m1k5v
Kwakabva Sony inoitika mu 1946, mwedzi mishomanana chete Hondo Yenyika II yapera uye kurwiswa kweHiroshima neNagasaki. Panguva iyoyo, munhu aizova mubatsiri wekambani, Masaru Ibuka, akavhura chitoro chidiki chemagetsi muTokyo, chine vashandi makumi maviri uye guta guru rinenge US $ 1,600.
Nguva pfupi pashure pacho, muna May wegore iroro, Ibuka akasarudza kua Akio Morita, shamwari huru kubva panguva yake semutungamiriri muImperial Japanese Navy, kuwana 'Tokyo Telecommunications and Engineering Company', kana Tokyo Tsushin Kogyo, muchiJapan cheRomanized.
Zita racho raigara richinyorwa seizvi, kana riri Ibuka naMorita, kurinyora nemabhii echiRoma yaiva nzira kunze zvigadzirwa zvavo - asi pasina nguva refu, ivo vese vakaziva kuti yakanga yakakura uye munguva pfupi vakatumidza kambani '.Totsuko'.
Mumakore ayo ekutanga saTotsuko, kambani yakagadzira megaphones, magineti matepi uye marekodha. Type-G, mudziyo wekutanga werudzi rwayo muindasitiri yeJapan. Makore mashoma gare gare, pakati pe 1954, kambani yakatanga tsvakurudzo yayo ne transistors, pfungwa yaive yekuparura redhiyo yekutanga pasi rose nehunyanzvi uhu gore raitevera - uye vakabudirira:
Shoko rokuti ndiani TR-55, mudziyo wekutanga wekambani kugamuchira iyo 'Sony'. Iyo kambani pachayo yakaramba iri saTotsuko kusvika 1958, asi ivo vakatanga vakakurumidza kuona kuti, kunyangwe yaive kubudirira muJapan, zita remadunhurirwa harina kushanda kuNorth America – uye Morita akanga akatsunga kuriita guru munyika yaSekuru Sam.
O nome'Sony' yakasarudzwa nekuti, kuwedzera pakureva Sonus, izwi rechiLatin rekuti 'Inzwi', zvakare rinoreva izwi rokuti 'mwana mukomana', chiAmerican slang che'smart boy'. Maererano nezvinotaurwa nengano, Morita e Ibuka Vaifarira zita racho nokuti, kwavari, raivayeuchidza nezvemuduku, akangwara uye yepedyo tekinoroji - chimwe chinhu chavakaona mavari.
Asia, USA uyezve nyika 395fq
Mushure mekubudirira zvakanyanya muJapan, Morita aida kutengesa iyo TR-55 muUnited States. Kuti izvi zviitike, mukuru akafamba kakawanda pakati penyika mbiri idzi, achitsvaga zvibvumirano zvaizoita kuti zvikwanisike kuunza modhi.
Asi sezvo Morita haana kukwanisa kusvika pachibvumirano nevatambi vaivepo, redhiyo yekutanga yekambani Sony kuti inotengeswa kuNorth America ndiyo TR-63, mukati 1958 - kuva shanduko yechokwadi munzira yatinoteerera mimhanzi.
Mapepanhau anoti, pakupera kwe makore 50, vechidiki vekuAmerica vaidya zvemagetsi zvakanyanya kupfuura kare, uye kuti, panguva iyoyo, nzira yakajairika yevaraidzo yaive ne redhiyo. Kusanganiswa neizvi, iyo TR-63 yaitakurika, yakanaka, yakanaka mhando uye mahedhifoni anotsigirwa. Nemamwe mashoko, yakanga ine zvose kuti ibudirire.
Dambudziko remuenzaniso uyu nderekuti waisakwana muhomwe dzemberi dzemabhachi nemabhurugwa evechidiki – asi Sony yakagadzirisa nyaya iyi nenzira isina kujairika: iyo brand yakatanga kusimudzira zvipfeko zvine homwe hombe. Nenzira iyi, unogona kuzivisa iyo TR-63 sekutanga redhiyo muhomwe kuita mundo.
A Sony yakangove yepamutemo muUSA mu 1960, nekuvambwa kwe Sony Corporation yeAmerica. Mwedzi mishoma gare gare, muna Chivabvu, kambani yakazivisa yayo yekutanga TV: iyo TV8-301, sokudanwa kwayaiitwa, yakanga iri terevhizheni yomunhu oga yokutanga munyika - izvi imhaka yokuti, panguva iyoyo, yakanga ichitakurika zvokugona kutakurwa nomunhu mumwe bedzi.
Sezvaunogona kuona, iyo Sony Zvakatora nguva kupinda mune mamwe misika, kutanga nekutarisa kuzere pamarekodha, maredhiyo nezvimwe zvakafanana. Kudzikamiswa kweSony Corp. yeAmerica, yaive yakakosha kuti zvimwe zvigadzirwa zvibude, kubvira Akio Morita, muvambi weAmerican division, akatanga kukurudzira mainjiniya kubva kune mamwe makambani kuti aende ku Sony.
Urwu rudzi rwezano rwaireva kuti, zvishoma nezvishoma, North America (uye Madokero sese) vakachinja maonero avo 'Yakagadzirwa muJapan'. Kusvikira panguva iyoyo, urudzi hwakanga hwakasimba uye Asia inotengeswa kunze kwenyika akatambura zvikuru kusarura, indasitiri yeJapan yakanga isina kuvimbika sezvairi kuita nhasi - kubva pamufananidzo uyu 'mhoro-tech' yatinayo parizvino.
Pakupera kwemakore 60, maTV emavara akanga asiri matsva pamusika. Zvisinei, the Chimiro chemufananidzo Zvaive zvisina njodzi, zvichiita kuti vanhu vazhinji vasatomboda rudzi urwu rwemudziyo.
Kuedza kugadzirisa dambudziko iri, the Sony aizotanga, mukati 1968, yekutanga yemaTV ayo anoyevedza Trinitron. Muenzaniso KV-1310 yakabudirira zvakakwana, zvekuti, mu1973, kambani yaive yekutanga kambani yekuJapan kugamuchira a Emmy, iyo 'Oscar' yeterevhizheni yenyika.
Pamusoro pekupenya zvakanyanya, kudiki uye kunaka kupfuura mamwe mavara eTV, iyo Trinitron yakabatsirawo kubatanidza chirevo muruzha uye mufananidzo izvo Sony kwave nekufamba kwemakore, kuve nechokwadi che brand kubudirira kunze kwenyika yake.
70s, Brazil uye Walkman 5r3n47
Makore 70 vaive positive chaizvo kune Sony, nekambani inovhura mahofisi muEurope uye Brasil. Iripo pano kubvira 1972, kambani inopemberera 45 makore Munyika. Sony yagara ichiremekedzwa pano, kunyanya nekuti, kusiyana nevakwikwidzi vayo, haina mutsauko pakati pezvinotengeswa muno nekune dzimwe nyika.
Em 1970, Sony yakatanga tsvagiridzo yayo mune itsva media format, iyo yaizova iyo CompactDisc, makore gare gare. Zvisinei, chainyanya kutonga nyika yakanga ichiri iyo fit: Panguva iyoyo, kaseti yakanga yatofarirwa.
Em 1979, pakati pedambudziko remari, the Sony yakatanga TPS-L2 - Walkman, kune vepedyo. Sezvakaita neTR-63, chokwadi chekuti vanhu vanogona kuteerera mimhanzi yavo yavanoda pachinhu chidiki diki chaive zvakare chimurenga. Sony yakaona mukurumbira wayo uchikwira zvakare, nguva pfupi mushure mekuzununguswa nematambudziko akati wandei mumusika wemagetsi.
O Walkman yakagadzirwa nekukumbira kwa Akio Morita, muvambi wekambani pachake. Chishuwo chemukuru chaive chekukwanisa kuteerera mimhanzi yechinyakare uchishanda kana kufamba, izvo zvaisakwanisika nevatambi vakuru venguva iyoyo. Maererano nengano, Akio aiva against zita rekuti 'Walkman', asi kurichinja kungadhurira mari yekuvaka. Marketing.
Payakangosvika kune vatengesi, iyo Walkman hazvina kukwezva vanhu vazhinji. Vazhinji vevamwe vaAkio vaisatenda kuti chigadzirwa chaizotengesa, asi iye Prometheus: 'Kana Walkman asingatengese Zviuru zvitatu mumakore maviri ekutanga, ndinosiya basa semutungamiri wenyika.
Em 1981, Akio akahwina bheti uye Walkman, kushamisika kwemunhu wese, akapfuura 1,5 mamiriyoni mayunitsi akatengeswa.
Varaidzo yezvose zvinonaka 2h4w7
Makore 80 zvaive zvakasiyana-siyana zve Sony. Nedambudziko remakore gumi apfuura uye zvikanganiso nefomati Betamax, mukadzi wechiJapan akanzwisisa kuti aisagona kubheja machipisi ake ose pamusika mumwe, ndokusaka akatenga zvose zvaaiona pamberi pake.
Pakutanga kwemakore gumi aya, munhu akatora chinzvimbo chaMorita aive Norio ohga, mumwe wevanhu vanonzi nekukura kwekambani mumakore apfuura 90. Ohga ndiye aiva nebasa rokutenga CBS Records, iyo yakava iyo Vadivelu Comedy Sony Music, uye Columbia Mifananidzo, iyo yakachengeta zita rayo pasi pechiratidzo Sony Pictures.
Kubva kutenga uku, the Sony akatanga kuisa mari muchikamu chekhamera. Makamera ekuJapan akange ave kutozivikanwa nekuda kwaNikon neCanon, asi Sony yakabatsira zvakanyanya nemarekodha avo evhidhiyo. Iyo kambani yakadyara mari yakawanda mukuvandudza makamera eTV uye, kare kare DSLRs dzazvino isati yasvika, yanga iine michina chaiyo yechikamu cheterevhizheni.
Ma80 aivewo gore re Dreamcast. In 1988, Sony, iyo yakanga yatogadzira SNES sound chip, yakasarudzwa kuti igadzire CD player ye console, iyo inowanikwa yaizobatanidzwa kune nheyo yehurongwa.
Chakatadzisa chirongwa ichi kuenderera mberi ndechekuti Sony aida chikamu chekutengesa, icho Nintendo haana kugamuchira. Mwedzi mishoma gare gare, makambani akarasa chirongwa uye, apo Nintendo aitsvaga Philips kugadzira mudziyo wakaropafadzwa, Sony yaive ne anenge akagadzirira, asi pasina kushandiswa.
Ndiyo nguva Ken Kutaragi, mutungamiriri wepurojekiti, akasarudza kupfuurira. Zvakanga zvisiri nyore kunyengerera vanogovana nezve zano, asi PlayStation yakatangwa muna 1991 nerutsigiro rwakakura kubva Zvigadzirwa zvemagetsi uye yakakura graphic kugona yenguva. Pakupera kwehupenyu hwayo, muna 2006, iyo console yakatengesa kupfuura 100 mamiriyoni Zvezvikamu.
90s, kutanga kwekudonha 69u28
A Sony yaitova reference in quality and sophistication in makore 90, asi izvi zvakanga zvava kuda kuchinja: pakati pegore ra1995, Norio Ohga akasiya Sony, achitsiviwa seMutungamiriri mukuru. Nobyuki Idei, inonzi ine mutoro we kuderedza yekambani mumakumi emakore anotevera.
Nobuyuki anopomerwa, nevashandi vake pachake, kukwidza mitengo, siya misika yeSony's (TV uye Inzwi), kuderedza mari mukutsvaga nekusimudzira, kuderedza mabasa, kuderedza zvibvumirano nevashambadziri uye zvakanyanya kuipa: kukonzera nharaunda ruvengo mukati mekambani.
Nanhasi, kune vamwe vanoti maitiro aIdei akabvisa pfungwa dzekambani iyi, achiparadza mutemo wakaitwa nekambani. Morita makore apfuura.
Pasi pemurairo waIdei, the Sony yave kambani 'inodada', ichirasikirwa nekukwanisa kutarisa zvikanganiso zvekare uye kubheja pane ramangwana. Munguva yayo yakanakisa, iyo 90s, iyo kambani yeJapan yakasiya kurudziro yekusikwa, ichiregeredza akati wandei anokwikwidza zvigadzirwa, senge iPod, iyo yakanga iri mutongo werufu nokuda kwe discman.
Idei akatungamira Sony kwemakore gumi, kubva 10 kusvika 1995. Howard Stringer, mutorwa wekutanga kubata chinzvimbo chemukuru wekambani huru yekuJapan. Munguva yekutonga kwake, Sony yakakwanisa kudzoreredza chikamu chezvikamu zvayo, kunyanya Sony Pictures.
Chirongwa chekambani ikozvino chekugadzirisa, chinotungamirwa na Kazuo hirai, akapfuura nemaoko aStringer, uyo akanga asingadi kambani imwe chete ine mhando dzakawanda dzakasiyana-siyana nemazita. Stringer akaona izvi zvakaipa kune bhizinesi, sepakupedzisira zita 'Sony' yakanga yakanganwika.
Nharembozha uye kurasikirwa kwakawanda 476q15
Kutanga kwemakore 2000 yakaratidzwa nekuchinjana pakati peIdei naStringer. Idei aive mudiwa wezvekufambiswa kwemashoko uye, panguva iyi, aiita zvese kuti awedzere makomputa pamutsetse. Vaio. Kufarira chikamu chenhare, Idei akashandawo naye mubatanidzwa Sony Ericsson.
Sony Ericsson yaive mubatanidzwa pakati pemaJapan Sony nechiSwedish Ericsson yakagadzirirwa kugadzira mafoni emhando yepamusoro. Pfungwa iyi yaiita seine musoro wakakwana: yaive iyo hunyanzvi yeSony mune midhiya uye utsanzi ye Ericsson mune telecommunication. Kudyidzana kwakatanga 2001 ndokuguma mukati 2012, apo Sony yakatenga chikamu chaEricsson che US $ 1 bhiriyoni.
Kunyangwe yanga isiri kutyisidzira kukuru kune Nokia kana Motorola, yekutanga Sony Ericsson yaive piyona weakawanda matekinoroji, kuisa mari mukucheka-kumucheto zvikamu zvezvigadzirwa zvayo.
Ma2000s yaivewo nguva ye Dreamcast 2, iyo inotengeswa zvakanyanya pasi rose. Yakatangwa muna 2002, chishandiso chaive nekutambira kukuru mumusika, kusvika 150 mamiriyoni yezvikamu zvakatengeswa kumativi 2011. Kusvikira nhasi, PlayStation 2 inobata akawanda ezvinyorwa zvakakura zvekoni.
O Dreamcast 3, zvisinei, haana kufara zvakadaro: mudziyo wacho waidhura zvisina kufanira. Kunyangwe yaive nesimba zvakanyanya kupfuura iyo Xbox 360, kuoma kwekugadzira mitambo yePS3 kwakaita kuti hukuru hwese uhu muhardware chimwe chinhu chisaonekwe, nekoni ichiona kutengesa kwayo kwakanyanya mu kupera kwehupenyu hwako.
Kudzorera n6r5s
Kazuo hirai anga ari CEO weSony kubvira 2012. Mumaoko ayo, kambani ine basa rakaoma rekugadzirisa zvikamu zvakakosha zvekambani, kuisa mari mumatekinoroji matsva uye kuparadza zvikamu zvekushomeka. In chete 5 makore hutungamiriri, Hirai akadzikisa mari pamutsetse weBravia TV, akatengesa Vaio PC division uye akagadziridza mhando yePlayStation.
Mune manhamba, Sony yakasiya iyo US $ 14 bhiriyoni mumutengo wemusika (2012) we US $ 40 bhiriyoni parizvino.
Kunyangwe zvimwe zvikamu zvekambani zvichiri kusabudirira senge CEO angada, anoti musika weTV uye smartphone 'wakanyanya kukosha' kuti urege kusiiwa, uye kuti anotarisira kuisa mari mune izvi zvigadzirwa zvakanyanya sezvinobvira.
Em 2016, mutsara wemafoni emafoni Xperia yaive nenhamba dzayo dzakaipisisa kubva payakavambwa muna 2010, ichitengesa mamirioni maviri nemazana mapfumbamwe chete. Mukupindura dambudziko, kambani yakazivisa shanduko kune yayo yekushambadzira zano uye mune mamwe matunhu, akadai seBrazil. O Xperia XZ , tested by showmetech uye nekuongorora kukuru, try to reverse this number.
45 makore eBrazil 6f5t3y
Muna Gumiguru 2017, iyo Sony celebrate 45 makore yezviitiko muBrazil uye nekutenda vatengi venyika nekuvimbika kwavo uye kuvimbika kukambani. Mumashoko a Marcelo Gonçalves, Marketing and Communications Manager paSony muBrazil, kambani yakaona matambudziko akawanda ehupfumi, evanhu uye ezvematongerwo enyika munyika yedu, saka hapana chikonzero chekukanda mapfumo pasi izvozvi.
Uye mune izvi zvekupedzisira 71 makore inoshanda pasi rose, iyo Sony yaive, pamwe kupfuura chero imwe kambani muindasitiri, piyona wetekinoroji nyowani, kunyanya ruzha uye mufananidzo, kuendesa izvo zviri nane kune avo vanodya zvigadzirwa zvavo.
Iyo kambani yakatora chikamu mukuvandudza kwequantum dot tekinoroji; kuvandudzwa kweOLED mapaneru; vakapinda mutsvakurudzo ne marobhoti epamba, sembwa AIBO uye robhoti yehumanoid QRIO, pamwe nezvimwe zvakawanda zvigadzirwa.
