The
Inowanikwa zvakanaka, fenicha yakapfuma, pasi pemapuranga, madziro machena mumhando dzakasiyana uye mahwindo makuru anopa kuvhenekera kukuru. Aya ndiwo maitiro eimba muManhattan, munharaunda yeSoHo. Zvisinei, kuvharidzirwa hakusi kwe "munhu wose". Imba yewaini yepasi kusvika padenga yakachengeterwa digital influencers.
Kune 223m² yakavakwa neVillage Marketing, yakanangana neiyo Instagram digital influencer nharaunda. Mavakirwo ese enzvimbo iyi akarongedzerwa kuve kumashure kwenzvimbo. Kunyangwe kutarisa kune vashoma vateereri vakagadzirira kurenda imba, Village Marketing inowana mari inosvika US$15 pamwedzi.
Munyika iri kuramba yakabatana, chimiro cheiyo digital influencer chinoonekwa semhando nyowani yemukurumbira. Nekudaro, kuvakwa kweiyi imba inodhura kungotora mapikicha ehupenyu husiri hwemazuva ese kwakakodzera kufungisisa: hatisi kudyisa "zvidhori zvenhema" here?
Cyberculture uye maitiro ayo
Mumamiriro ezvinhu aripo ecyberculture, zvinotarisirwa kuti munhu wega wega ane chimiro pane imwe social network. Iyo "mashandisiro ekushandisa" aya network ndeyekuzvifumura iwe kune yakanyanya. Confessional kunyora ndiyo inonyanya kufarirwa painternet uye inopa mawebhusaiti makuru emakambani akadai seFacebook, Instagram neTwitter, imwe neimwe iine hunhu hwayo.
Facebook yekugovera zvinotumirwa nevamwe vanhu zvinoratidza zvaunofunga, Instagram kuratidza mafoto anoyevedza ehupenyu hwemazuva ese uye Twitter kutaura pachena nezve chero nyaya yepedyo. Muchokwadi, semantics yeshoko rekuti "hukama hwepedyo" inogona kubvunzwa mune chirevo chechinyorwa chino. Zvinoita sezvisingagoneki munguva yekunyanya kuratidzwa kuti chii chiri pedyo.
Munhu haafaniri kuita chikanganiso chekutenda kuti chiitiko ichi chakasikwa mumakore gumi aya. Nguva yazvino ye cyberculture, inotungamirwa neinternet, inotipa maturusi akati wandei ayo, akabatanidzwa nekukasira kwawo, akatibvumira nzira nyowani dzekudyidzana, asi zvichibva pane zvagara zviripo. Ndiani asina kumbobvira ada kusangana neshamwari yake yepamoyo, achiregeredza zvipingamupinyi zvenzvimbo uye zvenguva?
Pakupera kwezana ramakore rechi0, internet yakasimudzira shanduko yechokwadi, umo midhiya yedhijitari yakapinda muhupenyu hwezuva nezuva uye yakave yakakosha kune vashandisi vayo. Tisati tapinda mugakava pamusoro pedemocratization yevezvenhau, zvinonakidza kuona kuti tekinoroji uye kutonhora chaiko kwekombuta, kushanda kwebits ne1 uye XNUMX, hongu uye kwete, kuisa uye kubuda; zvakaguma nezviitiko zvinokanganisa kuzviisa pasi kwevanhu.
Hukama hwevanhu hwachinja, mararamiro, kushanda nekunakidzwa zvachinja. Ukama hwomunhu wacho pachake hwachinja. Izvi ndizvo zvinotsanangurwa naHeim muThe metaphysics of virtual reality (1993), paanotaura kuti hunhu hwakakosha hwedhijitari midhiya uye cyberpace (metaphysics) inoshandura hunhu hwemunhu (ontology). Iyo "computer network" inoita seyakanyanya kukanganisa cyberculture pavanhu.
Luís Martino, muDigital Media Theory, anotsanangura cyberculture kuburikidza naPierre Levy:
Kazhinji, izwi rinoratidza musangano wehukama hwemagariro, hunyanzvi, hungwaru uye hutsika zvigadzirwa zvevanhu zvinotsanangurwa mune akabatana makomputa network, kureva, mucyberspace. Iko kuenderera mberi kwekuyerera kwemafungiro, maitiro, zvinomiririra, zvinyorwa uye zviito zvinoitika pakati pevanhu vanobatanidzwa nekombiyuta - kana chimwe chinhu chakafanana - kune mamwe makombiyuta.
Cyberspace yakakura, haina muganhu uye ine simba; nyika chaiyo - asi isingapesana neiyo chaiyo, uye inogona kududzirwa seinopindirana kune iyo yenyama. Cyberculture ndeyepasi rose isina kukwana, sezvo ichiratidzwa nekuwanda kwayo, kupatsanuka uye kusarongeka (LÉVY, 1996).
Nhasi tine akati wandei maapplication, mawebhusaiti uye zvirongwa, aya masevhisi anobva mudemocratization yekutaurirana. Pamberi pewebhusaiti, ruzhinji rwevanhu haruna kutora chikamu zvakananga munhau, sezvo kutaurirana kwevanhu vakawanda kunoitwa kuburikidza nemotokari dzakazvimirira. Kumugari wepakati, kuonekwa paTV kwaikwanisika chete mumamiriro ezvinhu matatu: kuva kumashure kwekamera, kuva nhau dzinosuruvarisa papurogiramu yemapurisa kana kubvunzurudzwa zvisina tsarukano.
Isu tagara tichingova ruzhinji, asi nekugadzirwa kwenzira itsva dzekukurukurirana, kuburikidza neinternet, chokwadi chinodzoserwa kumashure. "Pakave nekuchinja kwechokwadi pakati pevaoni nevagadziri vemukati. Nhasi veruzhinji vanoburitsa nyaya dzavo” (Worcman, 2014, p. 151)
Kuvakwa kwe "Ini" muzera re digital
Iyo blog ndiyo yekutanga mota yedhijitari inowanikwa kune veruzhinji. Masevhisi akati wandei akagadzirwa achipa internet domain zviri nyore. MaBlog anogona kunge ari pamusoro pemaitiro enhau, asi anocherechedzwa nekuunza rudzi rwekureurura kunyora mucyberspace. Iyo blog mota yakave yakakurumbira sevateereri vemazuva ese.
Nhasi mablogi haasati anyanya kufarirwa, anotsiviwa nesocial network, anoonekwa se "microblogs". Ma social network akapa vanhu nzvimbo itsva dzekureurura, sezvo iri ndiro musimboti wekushanda kwavo.
Paunenge uchigadzira chimiro paFacebook, semuenzaniso, mushandisi achangosvika anenge atobvunzwa nezve zvavanofarira, mafirimu avakaona uye chiyero chavanopa, chitendero chavo, bato rezvematongerwo enyika ravanoda uye kunyangwe maitiro avo ezvepabonde.
Pasi pepfungwa dzaPierre Mercklé mubhuku Sociology yemasocial network (2004), tinogona kuratidza matatu chaiwo maficha epamhepo social network:
- Kugona kugadzira nzvimbo yega yega kuti uzviratidze iwe, mauri iwe unogona kusarudza ese mifananidzo uye zvinyorwa zvinoratidzwa.
- Iko mukana wekuwana nzvimbo dzevamwe vanhu / maprofile, kuburikidza nezvivakwa uye rusununguko rwega yega social network.
- Mukana wekudyidzana nevamwe vashandisi panetiweki, vachiona maprofiles avo, zvichienderana nezvido zvakajairika uye hukama.
Ndimo muchiitiko chazvino uno apo vanhu vanotungamirwa kuti vazvifumure zvakanyanya, asi isu tinoenda mberi, sezvo isu tiri kuburitsa hunhu. Kuvaka kwekuzvimiririra kunogara kuri painternet, sezvo masocial network anotipa zvakawanda uye zviridzwa zvekuratidzira.
Izvo zvinofanirwa kuve pachena kuti kunyangwe pasina internet isu tinotevedzera mavara uye isu tinogara tichida kuti vadiwe. Zvakafanana nefacade, pfungwa yakatsanangurwa naGoffman mubasa rake Kumiririrwa kweKuzvimiririra muhupenyu hwezuva nezuva mu 1985.
Silvana Dalmaso, mu Hupenyu Hufumurwa paSocial Media, inoongorora: "Iyo facade inoenderana nekusingaperi mask yatinopfeka, inomiririra kuita kwedu pamberi pevamwe, izvo zvatinoda kuratidza".
Icho chinhu chinoitika kunyangwe tisingazivi, isu tinogara tichiita uye kuongorora zvaunofunga ye "vateereri" kuburikidza nezviito, matauriro nezviito. Kana hunhu hwedu hwagutsikana, anotenderwa magariro nekuti akakwanisa kuzvichengeta, saka anofanirwa kuramba achichengetedzwa akakodzera nekuti zvinogoneka chete kudyidzana neruzhinji kana aine iyo facade chaiyo. Isu tinonzwisisa kana Goffman ataura kuti "hunhu hunotenderwa uye hukama hwavo kune facade vanoita murume wega wega muchengeti wejeri".
Kuvakwa kwemunhu anozvibata pawebhusaiti kunoda kuremekedza ipapo ipapo uye nguva dzose kurongeka kwecyberculture. Sekutaura kunoita Dalmaso, achitora Sibilia:
Munyika yesocial network, nharembozha uye kutaurirana nekukurumidza, chiitiko chinotenderwa kana chikaburitswa uye chichionekwa. Iko manzwiro ekuti "izvo zvinoratidzwa pachiratidziri ndizvo chete zvinoitika: zvese zviri chikamu chenyika zvinongowedzera kuva zvechokwadi kana chaizvo kana zvichionekwa zvichiratidzwa pachiratidziro"
Mukukurumidzira kururamisa hunhu hwavo, munhu wacho anotorwa nevavariro dzeneo-narcissism "umo vanhu vanodanana kuburikidza nekutarisa kweumwe, narcissus itsva inoumbwa nekuzviratidza uye kuzviratidza kune zvekunze. Zvitarisiko zvevamwe zvinoratidza uyu daffodil mutsva kuti anoyemurika sei ”(GERMANO naNOGUEIRA, 2017). Izvi zvinoitika nekuti ani nani anoda mvumo yeruzhinji harisi basa rakagadzirwa, asi munyori. Panguva imwechete iyo zvinhu zvose zvinoda kurekodhwa uye kubudiswa, kutora mifananidzo hakuchina kukosha kune chiyeuchidzo chinomutsa, asi nokuda kwenhamba ye "kuda" inogamuchira.
Iyo facade inoita iyo dijitari influencer
Nhasi tinoda kuva nhau, mungava muboka reshamwari dzedu kana kuti kupasi rose. Nedemocratization yenhau isu takagadzira vane mukurumbira pawebhu, vanogona kuve chero munhu. (teamtapper.com) Zvisinei, kusiyana nevanhu vane mukurumbira muzvinobudisa nhau, havasi sipo kana kuti vaimbi vemimhanzi vanoita chimwe chinhu chinoshamisa, vanhuwo zvavo. Munhu asati ava nemukurumbira wekuita chimwe chinhu, nhasi pfungwa iyi yakadzoserwa kumashure kana kuti haipo: hazvifanirwe kuita chimwe chinhu kuti uve nemukurumbira. Vanhu ava vanokwanisa sei kuva nevateveri vakawanda kudaro?
Kuzivikanwa kunogona kuita munhu akakosha. Nhasi tese tinoda kuve vanhu vane mukurumbira, kungave mukati medenderedzwa reshamwari dzedu kana munyika yose. Manzwiro ekuona chinyorwa chako chizere nemacomments kana mhinduro anogutsa pane kuziva kuti meseji yatumirwa. Kuti vazadzise chinangwa ichi, vanhu vanoshambadza hupenyu hwavo nezvinhu zvinoonekwa uye zvakakosha mhedzisiro.
Kuti uwedzere uremu, kuwirirana uye kunyangwe kuvepo, zvinodikanwa kugadzirisa uye kufungidzira hupenyu hwemunhu sekunge ndewemutambi wemufirimu. Nokudaro, zuva nezuva, zvidzidzo pakutanga kwezana remakore rechi2008, vanoziva mitemo yesangano rezviratidziro, vanoenda kune infinity yezvigadzirwa zvekunyepedzera zviripo pamusika kuti vazvivakire. Chinangwa ndechekushongedza nekuzvigadzira pachezvake sekunge hunhu hwekuteerera. (SIBILIA, XNUMX).
Nei imba yakasikirwa chete yedhijitari influencers
Village Marketing inoshanda sesangano rinobatanidza makambani nevanhu vezvenhau vezvemagariro ekushambadzira. Vickie Segar, muvambi weVillage Marketing, akaona kuti vanopesvedzera vedhijitari vakanetseka sei kuronga zviitiko zvekutora mafoto. Vamwe vaitorenda makamuri ehotera kana kuti kushanyira zvitoro zvefanicha. Kunzwisisa kudiwa uku kubva kune vanopesvedzera vedhijitari vanoda "kunakisa" hupenyu hwavo hwemazuva ese mumapositi, Village Marketing yakauya nepfungwa yefurati yakagadziridzwa kune social media.
“Nzvimbo dzakaita seidzi igoridhe kwavari nekuti vanogona kuve nenzvimbo inoita senge kumba yekutora mifananidzo yenguva dzekumba mairi,” anodaro Segar.
Iko kushongedzwa kweimba ine hurongwa hwese hwekutorwa mifananidzo. Kutarisa vateereri vechikadzi, madziro, fenicha uye kunyange zvinhu zvemumba zvakafukidzwa mumumvuri wechena, pink uye goridhe. Kupa mweya wehumbozha, asi pasina kurasikirwa nekunatswa.
Nekudaro, iyi pfungwa yehupenyu hwemazuva ese yakapfuma haina kusimba sepfungwa iyo Village Marketing inoda kuburitsa. Nzvimbo yacho ine raibhurari iyo mabhuku anosarudzwa kwete maererano nezviri mukati, asi maererano nekuwirirana kwemavara ari pakavha. Madziro ane pendi yepingi yekugonesa kwevakadzi, senge "Ramangwana nderemukadzi". Asi ivo varipo nechinangwa chakajeka chekushanda sechinhu chezvigaro, kwete sechiratidzo chekurwisana kwevakadzi.
“Taida kuti vave nenzvimbo yavanogona kunzwa vakasununguka sepakubvisa shangu dzavo,” anodaro Segar.
Mune aya 223m², akati wandei madhijitari anopesvedzera akatotumira mafoto avo. Nekudaro, ivo vanotangira pa954 vanofarira kusvika 4.378, zvakanyanya. Ava havasi vanhu vane hunhu chaihwo vane humiro hwekuwana hupenyu hweumbozha, asi vanobhadhara kuti vaedze kutengesa mufananidzo wakaenzana uye vozvisimbisa semukurumbira wekufungidzira hupenyu hwezuva nezuva. Haisi iyo Maceio hunhu Gabriela Sales (@ricademarre pa Instagram) ane mukurumbira nekunaka kwake uye hupenyu hwake hwakapfuma.
Ndiani ari ki kwe facade?
Masocial network anopa izvi zviridzwa uye anogara achiita zvimwe. Mukudyidzana kwepamhepo zviri nyore kuita-kutamba hunhu. Instagram ndiyo yekupedzisira narcissistic kutaura nhasi. Nzvimbo yepasocial network yemifananidzo, asi mazhinji emaprofile azere nemifananidzo yega pasina zvimwe zvekuwedzera. Aya mabhuku anoburitsa like uye makomendi, kunyangwe mafoto ese ari munhu mumwechete mune zvakasiyana. Mumifananidzo iyi zvinodikanwa kuvaka facade, nguva dzose kunyemwerera uye kufara newe.
Zvichiri pa Instagram, nyaya dzakazosvika pasocial network uye vanhu vakakurumidza kupindura kune "kukurumidza" kweiyo sosi. Aya mavhidhiyo mapfupi anosvika masekonzi gumi nemashanu mune imwe feed inopera mumaawa makumi maviri nemana. Vanhu vakatanga kushandisa nyaya kupfuura yechinyakare Instagram chimiro. Maprofile evakakurumbira pawebhu ane akawanda enyaya dzemazuva ese, sezvo kuri kuratidzwa kunotsigira facade yavo.
Carlinhos Maia (@carlinhosmaiaof) muenzaniso. Hapana anoziva kuti basa rake raive rei asati awana 10,3 miriyoni vateveri. Mbiri yake ndeyekuratidzwa kwakachena kwehupenyu hwezuva nezuva, kutepfenyurwa sechiratidziro. "Musha" ndiko kwaanogara uye anoita mhuri yake neshamwari hunhu. Muzukuru wake Mogli anogara achiratidzwa semwana "anosemesa". Zvakanga zvakafanira kuti amai ve "wolf boy" vagadzirire yavo Instagram profile nzvimbo yekubudisa pamusoro pemwanakomana wavo uye nokudaro kugamuchira mumvuri wemukurumbira wehanzvadzi yake.
Nyaya dzaCarlinhos Maia ndiyo yechipiri inonyanya kutariswa pasirese, ki kwaKim Kardashian chete. Zvaakatumira anowana anoda kupfuura miriyoni imwe neimwe. Carlinhos Maia haataure kuti munyarikani mune yake biography, saka tinogona kududzira kuti anozviona semunhuwo zvake, asina basa kunze kwe Instagram. Kunyangwe zvakadaro, munaGunyana 2018, Carlinhos Maia akagamuchira zita reBaron wePenedo.
Kuratidzwa kwako kunounza purofiti kumakambani
Masocial network haabatike zvizere kune matsva emagariro magadzirirwo ecyberculture. Pamusoro pezvishandiso, masocial network masevhisi anopihwa nemakambani. Facebook ne Twitter vane zvikamu zvekutengesa pamusika wekutengesa, kureva, pasi pesimba rezvido zvepachivande uye misika.
Rusununguko rukuru pa Instagram, kambani ye Facebook, kugadzira zvinyorwa zvekutengeserana hazvisi pasina. Vanhuwo zvavo vanogadzira maprofile ebhizinesi vanogona kuona nhamba dzekushanya nekudyidzana, saka vanogona kugara vachiedza kuwedzera kusvika kwavo. Nekuwedzera kusvika, yechitatu-bato kushandiswa kwe Instagram kunowedzera kuwedzera.
Pakati pechikamu chenyaya uye chimwe, Instagram yakawedzera kushambadzira yakabhadharwa nemakambani, kukosha kunoyerwa zvichienderana nekusvika kunoitwa nevashandisi / vagadziri / vatengi pakati pavo.
Kuita mari kunoitikawo pakati pevanhu uye Instagram. Kudzokera kumutsara wekuve usati waita kuti uwane mukurumbira, tinoona kufamba kwevanhu vanobhadhara pasocial network kuitira kuti zvinyorwa zvavo zvisimudzirwe uye vave vanozivikanwa pawebhu. Chishuwo chekuti hupenyu hwako hwakavanzika hutenderwe pachena.
Hazvishamise kuti Gabriela Pugliesi, mumwe wevanhu vane mukurumbira muBrazil pa Instagram, ane mutsara wekuti "kugamuchira kuhupenyu hwangu" akashandurirwa muchiPutukezi mune yake nhoroondo biography.
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